Here’s the skinny on 1970’s jewelry. Whether you were calling out to your friend in the truck, “10 four good buddy” on your CB radio, or dancing at the local disco, the jewelry worn during the 1970’s, had its own unique style. And, Grandma’s Jewelry, from the 1970’s, has come back in fashion. It’s cool to dress in 1970’s clothing accentuated with 1970’s jewels. What was old, is now new again.
The newest trend to hit the fashion world in the 1970’s that has stood the test of time was layering necklaces. It was cool to wear three necklaces of different lengths, whether wearing a outfit that was casual or dressy. And it was cool to be cool, and speaking of cool, the 1970’s had more ways to say cool than any decade before, or after.
If you were going to leave the pad, and head out to the disco clubs in the 1970’s, you were probably going to wear a gold necklace.
It was fashionable in the 1970’s for Men and Women to wear gold chained necklaces. Gold was a very big seller. Yes. Real gold, and gold never goes out of style. It’s definitely back in style once again. Whether it was 14k, 18k, 24K gold was 70’s cool!
long sparkly earrings ( disco)
If you were going to emulate John Travolta in Saturday Night Fever, or John Travolta and Olivia Newton John in Grease, dancing wouldn’t be dancing disco, without some flashy, sparkling, long dangling earrings. Lots of glitz and glamour defined this decade. Very far out and groovy.
1970’s Jewelry: The Mood rings
The American Psychological Association may have had its hand in jewelry trends in the 1970’s with mood rings. Mood rings changed colors depending upon your mood. Everybody had to have a mood ring.
Not many puzzle rings survived the 1970’s. They were a version of the “Rubic” Cube. A puzzle for jewelry. The rings came apart and were put back together. They were challenging to get them back together once taken apart. Sometimes hours trying to put them back together. If you could put yours back together, you were probably a nerd.
Major 1970’s Costume Jewelry Companies
It would be impossible to talk about jewelry companies in the 1970’s and leave out two of the largest costume jewelry manufacturers, Avon and Sara Coventry jewelry.
No company built a bigger brand than Avon, and while Avon began before the 1970’s, it reached its peak sales in the 1970’s. Everybody knew the brand- “Ding Dong, Avon Calling”. Avon may have done more for women working, and earning their own money than any company. They broke the barriers before the 1970’s but the 1970’s, they were running full speed in the costume jewelry market. While quite a bit of Avon jewelry was manufactured, Avon has not sold Avon for about 2 decades and Avon is appreciating. Avon made a quality jewelry piece for a very affordable price. Avon can still be purchased for between 10 and 30 for most of it, so It’s pretty inexpensive today, but it’s collectible, and increasing in popularity.
The 1970’s jewelry wouldn’t be the 1970’s jewelry without a mention of Sara Coventry jewelry. Sara Coventry jewelry was an inexpensive costume jewelry line with a unique manner of selling the jewelry. They set up home parties. No more door to door like Avon, Sara Coventry set up a model to sell to friends and family, through hosting a party in the home.
The original Sara Coventry closed its doors in 1981 and then was bought and sold a few times before finally closing with what looks like for good in 1991. Sara Coventry made a quality rhinestone costume jewelry, signed the majority of it, and while once abundant is disappearing, as it hasn’t been manufactured in over 30 years. It’s affordable and collectible.
You can still find Sara Coventry necklaces, bracelets, rings, and brooches between 10 and 30.00. Its good quality costume jewelry with a good name. Cool! Some of it like the panel link bracelet is highly desired and costs a little more. Sara Coventry signed jewelry is pretty far out and a great investment in costume jewelry.
The 1970’s Jewelry Designers
Miriam Haskell designed jewelry a step higher grade than Avon or Sara Coventry. Her jewelry is highly collectible. To read more about Mirian Haskell jewelry, see this blog. Haskell jewelry is far out. Much of it will cost several hundred dollars or more.
The 1970’s Jewelry Manufacturers in Providence Rhode Island Jewelry District
That’s the skinny on 1970’s jewelry. It was far out and cool. If you don’t have any rhinestone jewelry, thats a real bummer. You can always find plenty of 70’s vintage costume jewelry, at Grandmasjewelry123.com
10 4 good buddy.